As Manager of Chevrolet Digital & Social Advertising, Jamie Barbour offers her 8 years of digital experience to develop integrated media campaigns for Chevrolet’s lineup of vehicles. Jamie leads the digital strategy for lifestyle, in-market and social executions.Barbour’s leadership style is collaborative with a dash of whimsy. She prides herself on fostering a creative work environment where everyone’s ideas, thoughts and questions are encouraged. Over the course of Jamie’s time at Chevrolet, the work she is most proud of is leading #TechnologyAndStuff because it shows the strategic thinking, quick reactions and agency collaboration of the Chevy digital team. Barbour graduated from the University of Michigan Ann Arbor with a degree in psychology and went on to earn her MBA from Central Michigan University. A former track and field star at the University of Michigan, she still bleeds maize and blue.
As Global Digital Strategy Director at Kellogg, Brian works with marketing leaders around the world to enhance the company’s integrated marketing sensibilities and capabilities in pursuit of greater efficiency and effectiveness of the company’s global marketing investment. He also serves as a leader of key change initiatives inside the company and consults directly on the company’s portfolio of global brands which constitute annual revenue of over $10 billion.
As President of iProspect, US, Jeremy leads iProspect’s strategy, product offerings and client services teams. A true visionary, Jeremy builds upon the agency’s strong foundation and core offerings to drive growth and champion the agency as an emerging digital performance powerhouse. He has extensive experience building strategic relationships with large complex brands and believes in maximizing the benefits of partner relationships to create new opportunities for iProspect’s clients in the marketplace. For the last 11 years of his 20 year career in marketing and advertising, Jeremy has held key roles within the Dentsu Aegis Network, including overseeing the Global Media Partnerships team and working hand-in-hand with Facebook, Apple, Microsoft and Google. Jeremy launched AMNET, the Dentsu Aegis Network media trading desk in the US market, which established customized automated trade offerings for Fortune 500 clients. In 2014, Jeremy spearheaded the acquisitions of key agencies Covario and Rockett Interactive.
Stephen J. Dubner is an award-winning author, journalist, and radio and TV personality. He is best-known as co-author of the books Freakonomics, SuperFreakonomics, and Think Like a Freak. They have sold more than 7 million copies in more than 40 countries. Dubner is also the host of the Freakonomics Radio podcast, which gets 5 million downloads a month.
Freakonomics, published in 2005, was an instant international best-seller and cultural phenomenon. Hailed by critics and readers alike, it still appears regularly on The New York Times bestseller list. SuperFreakonomics followed in 2009, to similar acclaim, and in 2010 a documentary film version of Freakonomics was chosen as the closing film of the Tribeca Film Festival. The third book in the Freak trilogy, Think Like a Freak, was published in 2014 and immediately took up a long residency near the top of international best-seller lists.
Dubner also maintains the popular Freakonomics blog, which has been called “the most readable economics blog in the universe” (which isn’t saying much). He has appeared widely on television, including as a regular contributor to ABC News and as host of the Emmy-nominated NFL Network program “Football Freakonomics.”
Dubner is also the author of several other books, including Turbulent Souls/Choosing My Religion (1998), Confessions of a Hero-Worshiper (2003), and the children’s book The Boy With Two Belly Buttons (2007). His journalism has appeared in The New York Times, The New Yorker, Time, and elsewhere, and has been anthologized in The Best American Sports Writing, The Best American Crime Writing, and others. Turbulent Souls is currently being developed as a film.
The eighth and last child of an upstate New York newspaperman, Dubner has been writing since he was a child. (His first published work appeared in Highlights magazine.) As an undergraduate at Appalachian State University, he started a rock band that was signed to Arista Records, which landed him in New York City. He ultimately quit playing music to earn an M.F.A. in writing at Columbia University, where he also taught in the English Department. He became an editor and writer at New York magazine and The New York Times before.
As the Director of Global Agency Development, Patrick Harris leads a team responsible for driving education, advocacy and strategic partnerships with holding companies and their global advertising agencies. Prior to joining Facebook, Patrick was the US Director of Search at Microsoft where he set the tactical direction and go-to-market strategy for Microsoft’s top agency partners. Prior to Microsoft, Patrick led Business Development for Reprise Media, a leading search engine marketing firm since acquired by Interpublic Group. Patrick’s digital marketing career started in 1999 where he helped build sales activities in New York and the Southeastern U.S. for Ask Jeeves (now Ask.com, an IAC company). Patrick earned a bachelor’s degree in Communications from the University of San Diego. He currently resides in Westport, CT with his wife and two daughters.
Robert began his media career in 1993 at Times Newspapers. In 1996, he joined LineOne, one of the first Internet services to launch in the UK, where he helped build its online advertising business. Robert joined Carat Interactive in 2000 as Managing Partner and was promoted to Managing Director in 2002. In 2004, Robert founded Diffiniti, which became one of the largest stand-alone online planning and buying companies in the UK. In 2009, Diffiniti became part of the iProspect network. Robert re-joined Carat as Managing Director in May 2009. In January 2011 he was appointed to the role of CEO for Aegis Media UK and in February 2013 was appointed CEO for Dentsu Aegis Network Northern Europe. Robert was appointed Chief Executive Officer of Dentsu Aegis Network, USA in January 2015.
As Director of Bought Media, Jeremy keeps iProspect’s bought media teams on the forefront of new technology and industry developments. A passionate champion for digital advertisers, he strategically gains clients placements in alpha and beta tests with search, display media, and tracking partners. The search engines rely on Jeremy’s insightful analysis and feedback to improve new developments like Google’s Enhanced Campaigns and Remarketing Lists for Search Ads (RLSA). He provides paid search strategy for all iProspect teams in the United States, and also collaborates with iProspect offices around the globe. A regular speaker at tradeshows such as SES, SMX, and Advertising Week, he has also written articles for Search Engine Watch, ClickZ, Wired Innovation Insights, MediaPost, SES Magazine, the annual Internet Retailer Search Marketing Guide, and has been quoted in the New York Times and the Wall Street Journal. In 2013 Jeremy was inducted into the ClickZ Digital Marketing Hall of Fame.
As Chief Strategy Officer, Sam has an unmatched ability to invigorate ideas and innovations while remaining true to core business objectives, ensuring iProspect’s client solutions drive performance. In the last 14 years, he has garnered a depth of experience across agency specialties including media, creative, and entertainment. As CSO, Sam leads the agency’s charge to understand consumer trends and predict future digital developments. He believes the way of the future, and the game-changer for brands, is in the strategic amplification of a campaign via holistic digital performance marketing.
Paul Klenk, PhD, MBA, is Principal Financial Analyst at Research Square where he works on the marketing team and with leadership across the company to connect financial data with broader strategic efforts to grow the organization. Previously, Paul was a leader in product management bringing qualitative and quantitative customer insights to product decisions. Research Square is a mission driven organization that helps academic researchers communicate their work so they can focus on making discoveries. The company offers manuscript services and online communication tools through its AJE, Rubriq, and JournalGuide brands. Prior to Research Square, Paul was a Research Scientist working on K-12 STEM Education. He has a PhD in mechanical engineering and materials science with research in biomedical devices and renewable energy from Duke, and an MBA from the Fuqua School of Business.
David Pann is the General Manager for Microsoft’s Search Network. David is responsible for network strategy formulation, product planning, product management, marketing and monetization.David’s career in the computer software industry spans over 20 years at various private and publicly held technology companies. Prior to joining Microsoft David was at Yahoo! where he was most recently the Vice President and GM of the North American Search Advertising Marketplace. Prior to joining Yahoo!, David held several senior roles at NetIQ Corporation, a leading provider of comprehensive IT systems and security management solutions. This included a stint as Vice President and General Manager of the VoIP Business Unit, where he was responsible for the division’s products, marketing and strategic relationships. He also held the roles of Vice President of Strategic Alliances, and Vice President Product Marketing, Management and Business Development.
David Pogue is the founder of Yahoo Tech, having been groomed for the position by 13 years as the personal-technology columnist for the New York Times. He’s also a monthly columnist for Scientific American and host of science shows on PBS’s “NOVA.” He’s been a correspondent for “CBS Sunday Morning” since 2002. With over 3 million books in print, David is one of the world’s bestselling how-to authors. He wrote or co-wrote seven books in the “for Dummies” series (including Macs, Magic, Opera, and Classical Music); in 1999, he launched his own series of complete, funny computer books called the Missing Manual series, which now includes 120 titles. David graduated summa cum laude from Yale in 1985, with distinction in Music, and he spent ten years conducting and arranging Broadway musicals in New York. He’s won two Emmy awards, two Webby awards, a Loeb award for journalism, and an honorary doctorate in music. He’s been profiled on “48 Hours” and “60 Minutes.” He lives in Connecticut with his wife and three children.
As Senior Vice President of Data & Insights, Mark knows performance marketing inside and out. Leveraging insights derived from holistic data measurement, he helps clients understand and invest in the specific channels and customer touch points proven to drive ROI. For the majority of his impressive 22 year career, Mark has been at the forefront of digital advertising. In 2008, Mark created his first attribution model and has been enhancing and perfecting it ever since. A self-proclaimed data geek, Mark is a non-stop learner and problem-solver with both a will and a knack for educating while creating excitement about interactive media. In late 2014, the agency Mark founded in 2003 (Rockett Interactive), was purchased by the Dentsu Aegis Network and incorporated into iProspect. On the rare occasion Mark isn’t advancing his attribution methodology, he can be found on the trampoline with his three beloved kids, enjoying weekends with his awesome wife Genevieve, wreck diving off the coast of North Carolina, or trying to knock a few strokes off his handicap.
Jeff prides himself on running towards new ideas and technologies. His keen sense of uncovering big-picture problems make him a fan among senior clients. This curiosity led him to iProspect in 2014 where he currently serves as the Director of Structured Data & Feeds. Prior to joining iProspect, Jeff was the Director of Digital Strategy at OPM where his focus was placed on uncovering and bringing life to innovate digital ideas leveraging bought, owned and earned media. At Firehouse, Jeff served as an Account Supervisor, where he consulted, managed and led C-Suite clients towards disruptive thinking in the marketplace. His career is tied to traditional and digital campaigns for Huawei Technologies, Nokia, SONIC Drive-In, Stripes Convenience Stores and ThyssenKrupp Elevator. His career also includes brand management positions at The Richards Group and EuroRSCG on the YUM! Brands, MetroPCS and Reliant Energy accounts. Jeff graduated from the University of North Texas with a Bachelors degree in Advertising from the Mayborn School of Journalism.
Emily Schubert is a seasoned digital marketer with more than fifteen years’ experience driving business growth through search, display, affiliate and social media marketing in the retail, financial services, and travel sectors. She is currently the Director, Digital Marketing Global Channel Management at Gap, Inc. where she manages global performance marketing for Gap, Banana Republic, Old Navy, Piperlime and Athleta. Prior to joining Gap, Emily spend five years at Charles Schwab, where she built an in-house paid search team and led the development of the redesign and rebranding of the Charles Schwab retail web site. Emily began her career in digital marketing at Travelocity, where she held leadership roles in search marketing, ad operations, content management, merchandising and product management. Emily has an MBA from the Marshall School of Business at the University of Southern California and a BA in Sociology & Anthropology from Swarthmore College. When not working, Emily loves to travel and volunteer.
Pablo Slough joined Google in Mexico in November 2009, where he started as Head of Industry focusing on Tourism, Finance, CPG and Health verticals; after he became Country Manager of Google México in 2012. Before joining Google Inc., Pablo worked as Digital Director for CIE Entertainment / OCESA and Universal McCann Latin America. Prior to that Pablo set-up a few start-ups in Europe (dooyoo.co.uk, Plush and Creative Hot House). A serial entrepreneur and always close to technology, advertising, and e-commerce, Pablo’s mission is promoting the Internet and Mobile ecosystem. Pablo was also a board member of IAB in Mexico for several years, an Endeavor mentor, founded the Masters of Internet Business in Mexico and most recently started a co-working space in Mexico for budding entrepreneurs. He holds an MBA from IESE, University of Navarra (Barcelona, Spain), and a BA in Economics from McGill University (Montreal, Canada). He speaks English, Portuguese and Spanish. In his spare time, Pablo enjoys traveling, cooking and snowboarding.
As Senior Vice President, Product & Services, Jack is responsible for the creation and evolution of all iProspect products, which give clients the advantage when engaging with the ever-evolving customer. A student of the digital industry and a thought-leader committed to staying well ahead of the times, Jack recognizes that no channel or consumer touch point exists in a silo. Understanding the integrated ways each product and service works together, he provides valuable insights that deliver remarkable business outcomes for iProspect clients. Jack began his career at iProspect in the UK, before moving to sister agency, Vizeum, where he was instrumental in placing digital at the heart of communications planning. He’s been at the forefront of driving digital performance for clients ever since.
Ben Wood is one of digital marketing’s industry veterans. Now driving the vision for the agency globally, Ben previously oversaw phenomenal growth of the UK business since its launch in 2010. For two consecutive years, he has been voted within the top five of The Drum Digerati top 100 most influential individuals in digital.
Seph Zdarko is currently the Head of Partner Strategy and Attribution Initiatives at Quantcast. Seph is responsible for all advertising related partnerships and evangelizing attribution measurement improvements in the industry as a whole. Prior to Quantcast, Seph was the Chief Operating Officer at TwelveFold Media, a programmatic contextual buying platform. He has more than 15 years of digital media experience from both the supply and demand sides. He served as Director of Strategic Accounts for North America at Google and DoubleClick, as well as Director of Business Development and Sales for Aggregate Knowledge. Prior to that, he held sales and business development roles at Become.com, Bomo and Intel. He holds a B.S. in Electrical Engineering from the University of Colorado.