Agenda

At the 2017 iProspect Client Summit, we’re going to dialogue about the art of the REMIX. Welcome to the Expectation Economy. It’s about moving at the speed of people. How can businesses possibly get ahead at this wild pace?

We’ll collectively write the recipe for business success in 2017 and the future. Over two days of content, explore how to leverage the changes in technology, media channels, consumer behavior and conversion trends to succeed. It’s time to invigorate your business and connect with new audiences without wavering from the qualities that made your brand great.

Come get involved in the discussion. Our compelling content will include a one-of-a-kind talk from Arianna Huffington, Founder of the Huffington Post; discussions by industry leaders and brand marketers, as well as small breakout groups.  We’ll also bring you the best New Orleans has to offer: fantastic parties and networking events elevated with toe-tapping local music and authentic cuisine.

Check out the full schedule below. Speaker additions will be made regularly leading up to the event.

Day 1
03 Apr 2017
Day 2
04 Apr 2017
Day 3
05 Apr 2017

Haunted History Tour (Client Activity)

Occult history is a thread woven through the tapestry of New Orleans, so why not explore it while you’re here? This walking tour will take you through the French Quarter...
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The Waldorf Astoria Spa (Client Activity – Waitlist Only)

Occupying a prime location within The Roosevelt Hotel New Orleans itself, the Spa is a haven of absolute relaxation and uninterrupted tranquility. Each treatment is expertly crafted and refined to meet...
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Kayak Swamp Tour (Client Activity)

Get the full Bayou experience by kayak! This two hour guided swamp tour is beginner-friendly as you’ll paddle through the bayous, swamps and rivers in the New Orleans area, taking...
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Airboat Adventure (Client Activity – Waitlist Only)

Explore the Southern Louisiana bayous and New Orleans swamps from a fan boat! During this two hour tour, you’ll have the opportunity to see alligators, snakes, turtles, egrets, herons and...
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Welcome Dinner

2017 Client Summit kicks off with a special dinner, hosted by Yahoo! for our clients. Enjoy cocktails and family-style dinner at the “Chicory” – named after one of New Orleans’ favorite...
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Breakfast

You get out of the Client Summit experience what you put into it. We encourage you to take advantage of breakfasts, breaks and receptions to get to know your fellow...
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Welcome Remarks

Speaker: Jeremy Cornfeldt, President, iProspect, US
Jeremy Cornfeldt headshot
Jeremy Cornfeldt

Opening Keynote: Brave New World

According to The New York Times, “Arianna Huffington did more than anyone else to invent the Internet news business. After a decade, she is still setting the pace.” Forbes recently...
Arianna Huffington headshot
Arianna Huffington

Afternoon Kick-off

Mike Gullaksen

Rethinking Relevance

The pace of change is the slowest it will ever be right now. In this post digital world, traditional media planning cycles are too slow. They lack agility and don’t...
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Sam Huston headshot
Sam Huston

Nailing the Context: Reaching People in Their Micro Moment

We’ve heard about micro-moments, but did you know that understanding consumer intent is more imperative than knowing their identity and demographics? And that your ability to provide an immediate and...
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Mike Roberts
Caroline Covington
Brian Silver
Brent Bouldin

Advanced Audience Strategies

Search is an ongoing conversation between a consumer and a brand. The most relevant conversations are between two people that know each other – a personal conversation. In this session,...
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Tara Sparks
Charlotte Morris
Vicky Homan

Succeeding in the Expectation Economy

It is now mission critical to perfect the holistic consumer experience. We all want to feel less like a credit card and more like a participant. While core business objectives...
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Tom Zawacki
Jay Poropatich
Eleanor Smith
Kassie Kemp

Digital Assistants: Reordering our Lives and Redefining Digital Marketing

On the wings of natural language processing and artificial intelligence, digital assistants are rising to the forefront. They offer a simpler, more intuitive way to manage our lives and be...
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Paul Longo
Jeremy Hull headshot
Jeremy Hull

The Power of Visual Discovery: Spotlight on Pinterest

Consumers are discovering, searching, saving and purchasing in entirely new ways on mobile. Marketers are in search of opportunities to capture the intent that consumers signal as a result and...
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Jon Kaplan
Brittany Richter

Day 1 Closing Remarks

Jeremy Cornfeldt headshot
Jeremy Cornfeldt

Cocktail Reception

Directly following the wrap of sessions, all attendees will take a short walk just across the street to the historic Orpheum Theatre for a show-stopping time. Heavily damaged during Katrina,...
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The Night is Yours: Free Evening

Enjoy dinner, experience Bourbon Street or hit a local jazz club. Your iProspect team and partners have curated a list of the best restaurants and are looking forward to spending...
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Breakfast

You get out of the Client Summit experience what you put into it. We encourage you to take advantage of breakfasts, breaks and receptions to get to know your fellow...
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Convergence of Brand and Direct Response: Spotlight on Amazon (Breakfast Continues)

Alphabet’s Chairman Larry Page once said “our biggest search competitor is Amazon”.  Last year Amazon’s fastest growing source of revenue was advertising. This session will delve into why Amazon is...
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Ryan Mayward
David Hutchinson

Maximizing your Agency Partnership

As brand marketers, you are having different kinds of conversations with customers and your expectation of agency partners is also evolving. In this client service focused session, iProspect clients will...
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Corey Carrillo
Peter Francis
Riyhana Bey
Mike Glefke
Chris Kobus

Three Truths and a Lie

The growth of mobile, programmatic buying, virtual reality, big data, web personalization… the list of hot technologies in the adtech/martech space continues to grow every day. In this talk, we...
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Peter Francis
Sam Huston headshot
Sam Huston

Fireside Chat with Facebook: Collapsing the Funnel

How mobile-first disruptors are breaking free from direct response & brand silos to drive performance.
Jill Gray
Jeremy Cornfeldt headshot
Jeremy Cornfeldt

Insight Labs (Part 1)

Back by popular demand, the small group “Insight Labs” are designed to enable you to dig deeper into some of the most provocative business challenges. We heard your feedback and...
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Insight Labs (Part 2)

Back by popular demand, the small group “Insight Labs” are designed to enable you to dig deeper into some of the most provocative business challenges. We heard your feedback and...
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Insight Labs (Part 3)

Back by popular demand, the small group “Insight Labs” are designed to enable you to dig deeper into some of the most provocative business challenges. We heard your feedback and...
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Closing Remarks

Jeremy Cornfeldt headshot
Jeremy Cornfeldt

Spring Swing Evening Event

We love a good house party! Following the wrap of the day’s content, a short bus ride through the Garden District will transport you to a classic example of New...
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