Advanced Audience Strategies

04 Apr 2017
2:00 pm - 2:30 pm
Roosevelt Ballroom

Advanced Audience Strategies

Search is an ongoing conversation between a consumer and a brand. The most relevant conversations are between two people that know each other – a personal conversation.

In this session, dig in with Google and Estée Lauder Companies to see how they are bringing advanced audience segmentation to life by turning audience insights into a holistic personalization strategy for search and beyond.