Convergence of Brand and Direct Response: Spotlight on Amazon (Breakfast Continues)
Alphabet’s Chairman Larry Page once said “our biggest search competitor is Amazon”. Last year Amazon’s fastest growing source of revenue was advertising. This session will delve into why Amazon is not a siloed retailer, but a destination point for customers and brands alike. Hear from the iProspect auction based merchandising team and Amazon themselves on why this retailer is also a serious media owner. This session is applicable to any brand with a product to sell online.