Digital Assistants: Reordering our Lives and Redefining Digital Marketing

Jeremy Hull headshot
04 Apr 2017
3:45 pm - 4:15 pm
Roosevelt Ballroom

Digital Assistants: Reordering our Lives and Redefining Digital Marketing

On the wings of natural language processing and artificial intelligence, digital assistants are rising to the forefront. They offer a simpler, more intuitive way to manage our lives and be awesome. Living on our kitchen counters and in our phones and cars, digital assistants learn our ways. Soon, they will conduct our digital worlds. While we’re still a few steps away from reordering our lives, we need to prepare for the impact digital assistants will have on marketing and the next evolution of search. iProspect and Microsoft have partnered to create the industry’s first, data rich perspective to provide marketers with the know-how to succeed with this soon to be ubiquitous new interface. Don’t miss this thought-provoking session.