Nailing the Context: Reaching People in Their Micro Moment
We’ve heard about micro-moments, but did you know that understanding consumer intent is more imperative than knowing their identity and demographics? And that your ability to provide an immediate and helpful answer is more important to consumers than their own brand loyalties? People on mobile phones want to know, go, do, and buy now. In this session, we will help you nail the context to reach your audience in impactful ways.