The Power of Visual Discovery: Spotlight on Pinterest
Consumers are discovering, searching, saving and purchasing in entirely new ways on mobile. Marketers are in search of opportunities to capture the intent that consumers signal as a result and act on it — be it through search, 1st or 3rd party data targeting, or new and innovative feed integrations. Pinterest, a visual discovery platform with 100B ideas saved by 150M people around the world, is at the intersection of search, social and mobile advertising. This fireside chat will cover the shift in consumer behavior and how marketers can leverage the power of visual discovery to drive real business results.