Rethinking Relevance

Sam Huston headshot
04 Apr 2017
1:00 pm - 1:30 pm
Roosevelt Ballroom

Rethinking Relevance

The pace of change is the slowest it will ever be right now. In this post digital world, traditional media planning cycles are too slow. They lack agility and don’t connect with consumer intent. Today’s currency is being able to react, respond, and add value to specific micro moments at an individual level. How do you adjust for the real time world?