Succeeding in the Expectation Economy
It is now mission critical to perfect the holistic consumer experience. We all want to feel less like a credit card and more like a participant. While core business objectives will always prioritize selling goods or services, the offering cannot end there. Can you make people the hero of the story, or answer their questions within their interaction with your business?
It’s possible to use changing media consumption habits to your advantage. See how brands are using 1st and 3rd party data to make the online and offline customer journey more relevant with programmatic cross-channel campaigns that earn the loyalty of mobile, social consumers who love to share their experiences.