As the eCommerce business leader for Sunglass Hut, Chris is responsible for the development and execution of the overall eCommerce strategy, driving digital footsteps, developing new business units and leading the business analytics teams. Chris is a strong marketing leader carrying an incredible track record of results with extensive experience in retail, digital and eCommerce channels. Previous to Luxottica, Chris spent several years at Limited Brands, working specifically on the Bath & Body Works brand developing and optimizing the digital marketing and business strategies. Prior to Limited Brands, Chris led a centralized digital marketing team for Charming Shoppes where he was responsible for integrated digital strategies across six brands. Chris believes the answer to profitable digital marketing is attribution across all purchase channels, not just online – without proper measurement, the brand will continue to fall short with the customer. Chris is an enthusiastic golfer and novice woodworker. He comes home to a circus where he has three children under five – he is very grateful for his wife who keeps it all together.