Corey Carrillo

Senior Global SEM and Performance Media Manager, Intel Corporation

Corey Carrillo

Senior Global SEM and Performance Media Manager, Intel Corporation

Biography

Corey Carrillo manages Global Paid Search and Performance Media at Intel, sitting within the Global Marketing and Communications organization on the Paid Media team.  Since 2004, Corey has been the strategic lead for all Consumer and Brand Paid Search engine marketing at Intel, charged with building awareness and preference across Intel’s Core Processors, PC devices and branding initiatives. He also leads SEM execution to support emerging technologies including: flash memory, autonomous driving, virtual reality, drones and Intel social responsibility initiatives.  He helped lead the creation of an In-House Programmatic media team at Intel to directly apply data driven marketing processes that help further brand/audience insights, creative testing and increased media efficiencies.  He is an active trader on multiple ad technology platforms across Brand, Consumer and B2B programs. Corey’s Paid Search work at Intel has won several industry awards for integrating Search marketing into industry-first cross media programs for brand building and demand generation.

Prior to Intel, Corey’s experiences include advertising agency media planning roles at Foote, Cone & Belding-San Francisco and McCann-Erickson/Anderson & Lembke working on: Microsoft, Coors, Levi’s, Hewlett-Packard and Amazon brands. He also managed brand marketing efforts for Ziff-Davis’ Inter@ctive Week magazine; launched the consumer photography site Snapfish.com and led branding, PR and advertising programs for Kensington computer accessories and Search ad product/tools development at Claria Corporation.

Corey is a graduate of University of California, Los Angeles and now resides in Chandler, Arizona with his wife, two daughters and one super annoying but lovable dog.

All sessions by Corey Carrillo

Maximizing your Agency Partnership

9:20 am - 9:50 am
Roosevelt Ballroom