Jay Poropatich

Senior Director, Digital Marketing, Staples

Jay Poropatich

Senior Director, Digital Marketing, Staples

Biography

Jay Poropatich is a Senior Director at Staples and oversees all Digital Media across Staples’ business units in the US.  His responsibilities include all digital paid media activities across staples.com, 1.3k Staples US retail stores, and Staples’ Business Advantage (Staples’ largest revenue stream, serving mid-market business customers with 10-249 employees).  Since joining Staples in 2010, Jay has worked to strengthen the AdTech stack at Staples – with a current focus to closely integrate MarTech capabilities.  He is focused on driving complex, forward-thinking digital media solutions that result is simple, measurable results (and enabling a talented team to maneuver within a matrixed org).

Jay credits his digital expertise to 9 years on the ad agency side, with experiences ranging from full-serve agencies -to- performance media start-ups.  He spends his days at Staples applying his BS of Anthropology from Union College and spends his nights in Natick, MA with his beautiful wife and 2 high-energy girls.

 

All sessions by Jay Poropatich

Succeeding in the Expectation Economy

3:00 pm - 3:45 pm
Roosevelt Ballroom