Mike Roberts analyzes consumer behavior, culture, competition and media trends to develop cross-channel strategies that address clients’ most pressing business challenges. As a member of iProspect’s Strategy team, Mike leads cross-channel initiatives to pursue innovative, first-to-market solutions that drive measurable business results. He works across industries to implement step changes that come from insight driven, holistic business strategies with execution led by digital performance marketing.
He has worked on over 30 recognizable enterprise brands, spanning verticals such as B2B, travel, tourism, lifestyle, consumer electronics, telecommunications and financial services across North America, EMEA, LATAM, and APAC. He has pioneered several new agency services, which have been nominated for best-in-class innovation awards from MediaPost, E-Tail, and Forrester.
Prior to joining iProspect, Mike worked in creative, social, content and mobile technology development. He also frequently speaks at industry conferences and has served as chair of the CommNexus Social Media and Digital Marketing Special Interest Group. Additionally, he has taught Marketing at and served on the Board of Directors for San Diego State University.