Paul Longo serves as Head of Agency Development at Microsoft Advertising, leading a national team that empowers the largest agencies to reach their maximum potential through paid search engine marketing (SEM) on the Microsoft Bing Ads platform. Paul returned to Microsoft after serving as Managing Director at Accordant Media, where he oversaw a client-results team responsible for selling, implementing and optimizing advanced programmatic media solutions. Paul also held the role of SVP, Digital Performance & Programmatic, at MediaVest Worldwide where he led programmatic media and search capability. In his first tour at Microsoft, Paul led the East Coast Search sales/services team. He played a key role in taking Bing Ads to market and scaling the Microsoft Search Media division. Paul is a graduate of Rutgers University and lives in Short Hills, NJ with his wife and daughter.