Peter is Vice President of Digital Sales at T-Mobile, serving as the principal business owner for online discovery, sales and eservice. Prior to this role, Peter has served T-Mobile as VP Operations Management, Chief of Staff to the CEO and COO, and in an earlier stint, as Director of T-Mobile’s Corporate Strategy & Analysis group. In these roles, Peter has helped relaunch T-Mobile’s Challenger Strategy after the AT&T deal breakup, drove T-Mobile’s channel and distribution strategy, next generation network investment valuation, handset reverse logistics, and helped launch products like the Certified Open Box program and Walmart Family Mobile.
Peter joined T-Mobile from Amazon.com, where he led ecommerce for the Kindle device category (US .com sales), with additional responsibility for worldwide Kindle market planning. Peter draws on 16 years of industry and consulting experience in ecommerce and operations management and enjoys innovating in the high tech space – from launching the world’s first open source production webserver on the IBM S390 mainframe to the early prototypes of the Kindle Fire. Originally transplanted from Chicago for T-Mobile, Peter lives in Bellevue with his wife. He is now well on his way to being a Pacific Northwest native, adding a love of hiking and fly-fishing to his obsession with sailing small boats.