Client Case Study: Home Depot & Oath
The concept of AR is one that many brands want to break into, but little have successfully tackled because of its complexity. Traditionally, AR needed its own app and a real-world object – such as a billboard or magazine ad –to be a trigger. Now, brands can say goodbye to traditional methods and hello to the future of advertising. In this session, learn how Oath was able to light up the holiday season for Home Depot by being the first to partner with Apple on their new AR Toolkit; by launching an activation directly from an ad unit, which ultimately makes AR easier, more accessible and scalable for brands.