Forging a New Path for the Customer Journey
The customer journey has long been one that brands are keen to follow and better understand. Now, with new technology and better data, we need to rethink how customers are considering products and ultimately making purchases. It’s no longer about a traditional path to purchase, but rather one that changes based on different scenarios that individual consumers may come across. In this session, leaders from iProspect will discuss the need to create a personalized approach for each individual, therefore creating stronger and more understandable customer journeys.