Personalization 101

22 May 2018
3:15 pm - 3:45 pm
Rocky Mountain Ballroom

Personalization 101

Personalization is a common term in the industry, but what exactly does it mean? And how does it relate to machine learning and other new marketing technology? As brands look to evolve their offerings and expand their capability to personalize the customer experience, we need a pragmatic understanding of data-driven personalization and how to use it for delivering real value. In this session, Joel Grossman of iProspect takes a look at the different types of personalization, how they are best applied to the customer experience, and how your organization can effectively leverage its data assets to solve for new opportunities in machine learning.