The Evolution of Data
In a world where information is king, the evolution of data and measurement is crucial to understand. Gone are the days of basing a campaign on cookies alone. Now, brands are much more focused on understanding their consumer, both through their online and offline behaviors. But where does personalization cross the line into privacy concerns? Privacy has taken a front seat in the news lately, begging the question of how much is too much. In this session, experts discuss the importance of data and measurement for delivering the best customer experiences, while maintaining critical privacy standards for consumers.