Brent Bouldin is Vice President of Marketing and Customer Acquisition at Choice Hotels International where heoversees all of the company’s marketing and media. Brent leads multiple internal and agency teams charged with driving customer acquisition strategies across all media platforms, including television, digital, social, content and search for all of the brands in the Choice portfolio. He is also responsible for Choice’s creative strategy and execution and leads the company’s in-house creative agency. Prior to joining Choice Hotels in early 2018, Brent spent eight years at Bank of America where he led the Bank’s Enterprise Digital Media Center of Excellence. In that role, Brent oversaw all of Bank of America’s digital media and advertising, search engine marketing and optimization and paid social media strategies. Brent also held leadership roles in digital analytics, content marketing and integrated campaign management at Bank of America.
Brent has also worked as a management consultant at multiple firms including Deloitte and Ernst & Young where he focused on web strategy, enterprise cost reduction and process re-engineering in the Financial Services sector. Brent holds a BS from the Georgia Institute of Technology and an MBA from the University of North Carolina. He is currently in the process of relocating from Charlotte, NC to Rockville, MD with his wife and their three children.