As Assoc. Director of Data Science at iProspect Drew’s job is two-fold. He is responsible for analyzing holistic campaign performance to inform planning and budgeting, drive cross channel efficiencies, and derive true measures of incremental performance lift from marketing. He is also responsible for building data products that empower the channel specialists to make better informed decisions on a daily basis. Drew worked in display, search, and feeds before taking on a primary analytics role that focuses on cross channel optimization. Drew joined iProspect over three years ago through the acquisition of Rockett where he specialized in measurement and attribution. He has always been interested in marketing analytics as he received his master’s degree in statistics and his undergrad degree in marketing and loves sitting at the cross-roads of the two disciplines.