Erica Rix

Strategy Director, iProspect

Erica Rix

Strategy Director, iProspect

Biography

As iProspect’s Strategy Director, Erica is an expert in the industry and understanding her clients’ businesses. She is responsible for analyzing market trends, understanding consumer behavior and cultural insights, and digging deep into competitive and industry analyses to identify whitespace opportunities for brands. With this knowledge, Erica is able to truly help position clients in the best possible way and help them to achieve long-term, strategic goals. A 13-year veteran of iProspect, Erica joined the agency after graduating from the University of Vermont and has held a number of positions in client services, focusing mostly on search advertising, with expertise in pharmaceuticals, CPG and retail.

All sessions by Erica Rix

Forging a New Path for the Customer Journey

22 May 2018
1:30 pm - 2:15 pm
Rocky Mountain Ballroom