Janeen is National Director, Advanced Analytics Integration based in the Raleigh, North Carolina office of iProspect. She facilitates the operations of the five specialized areas within the Advanced Analytics group; Data Management, Measurement Design Data Journalism, Analytics Consulting, and Data Science. Her 20+ year career, in roles ranging from media to creative to client services, has primed her for this position that prioritizes the development of products, services, and people. Previously, Janeen served as Director of Client and Creative Services at Rockett Interactive, a highly regarded agency acquired by iProspect specifically for its attribution methodology. Over the years she has worked with a variety of clients including BB&T, First Citizens Bank, The Body Shop, Hanes, Purina, 3M, and Johnston & Murphy. Janeen firmly believes that data is, or should be, at the heartbeat of everything iProspect and our clients do and to that end she is intently focused on using her experience to help clients navigate today’s complex and fragmented data landscape.