Matt Kelley

SVP, Consumer Journey, iProspect

Matt Kelley

SVP, Consumer Journey, iProspect

Biography

As Senior Vice President, Consumer Journey, Matt is focused on driving a robust understanding of the consumer to deliver more relevant and personalized conversion experiences. His team oversees the analysis, planning and execution of consumer journey optimizations across all relevant touch points (online & offline). He leverages consumer signals and insights to develop marketing and testing strategies to optimize the evolving consumer purchase path via data driven engagement in media and personalized digital (UX) and offline conversion experiences.

All sessions by Matt Kelley

Forging a New Path for the Customer Journey

22 May 2018
1:30 pm - 2:15 pm
Rocky Mountain Ballroom