Natalie McCaffrey

Strategy Director, iProspect

Natalie McCaffrey

Strategy Director, iProspect

Biography

As Strategy Director at iProspect, Natalie helps to guide clients through today’s dynamic and complex marketplace.  She is fascinated by human behavior and thrives off of understanding the intersection of unique behaviors with brands, categories, and cultures to uncover opportunities that will drive business results.  She has been with iProspect for 10 years, working several years in Client Services before transitioning to the Strategy team.  She has a wide variety of experience in media from large branding campaigns to performance media and working across all channels and verticals, with a focus on retail, finance and technology.

All sessions by Natalie McCaffrey

The Evolution of Data

23 May 2018
9:30 am - 10:00 am
Rocky Mountain Ballroom