Conscious Re-Coupling: The true convergence of brand and performance

Sam Huston headshot
09 Apr 2019
1:45 pm - 2:35 pm
Flores Ballroom

Conscious Re-Coupling: The true convergence of brand and performance

Brand vs. performance – the one couple we all know that has broken up and gotten back together too many times to count. Now, the re-coupling of brand and performance is more important than ever and it is inherent to creating people-based marketing that truly drives sales and shows our understanding of consumers. This session will look at how brands are bringing these two back together to leverage the best of both worlds, drive business outcomes and increase brand value.