Digitizing an Icon With Culture, Brand and Data

10 Apr 2019
10:00 am - 10:30 am
Flores Ballroom

Digitizing an Icon With Culture, Brand and Data

When it comes to long-standing iconic brands, understanding how to drive culture and create brand awareness and loyalty is key. In this session, learn how taking a data-centric approach and creating a truly customized experience can transform and revitalize your business.