Insight Labs (Part 1)
During this session, you will attend three of the six Insight Labs.
Lab 1: 11:20 AM – 11:45 AM
Lab 2: 11:50 AM – 12:15PM
Lab 3: 12:20 PM – 12:45 PM
Insight Lab #1: Amazon for Everyone: How to Prevail, Not Just Convert
Amazon gets more than 200 million unique visitors per month, each with vastly different profiles. There is a large opportunity to partner with Amazon and increase reach, yet the ever-increasing marketplace has made it difficult to capture the attention of target audiences. In this Insight Lab, learn when and how to partner with Amazon and the benefits it can provide to your brand’s strategy.
Leaders: David Hutchinson and Cassandra Gucwa
Insight Lab #2: Performance Creative: How Digital & Data Are Reshaping the ‘Mad Men’ Model
Content and creative is not only a driver of business results, but a bridge between brand and performance. With the challenges in adapting to the speed of change in the digital landscape and the need for a creative solution to include deep channel knowledge, brands need a solution. In this Insight Lab, learn how a creative strategy viewed through a performance lens and anchored in robust measurement can solve your performance needs.
Leaders: Stefanie Smith and Brayden Varr
Insight Lab #3: It’s Complicated: Why You Need to Commit to Influencer Marketing
Influencer marketing has evolved into a key performance-driving channel that expands well beyond the social space, especially with consumers trusting online recommendations as much as personal ones. In this Insight Lab, learn how influencer marketing can be used to acquire new prospects, drive repeat purchases, and foster brand loyalty- all within a brand-safe environment.
Leaders: PK Creedon and Jessica Moncado
Insight Lab #4: The Real Future of Paid Search: Debunking the Myths
Paid searched has evolved significantly over the last decade and brands understandably have questions about where to focus their efforts and budgets. In this Insight Lab, we will look at the three industry myths currently facing brands and Paid Search specialists and explore how audiences, privacy and automation play a role into each of these questions.
Leaders: Christina Malcolm and Gareth Cleevely
Insight Lab #5: Personalizing the Mobile Consumer Experience
The majority of today’s consumers turn to their phones to find answers to everyday questions, signaling intent for brands. This paradigm shift creates an opportunity for marketers to claim consideration from consumers through mobile personalization. In this Insight Lab, we’ll share how to harness real-time intent data from mobile devices to create powerful personalized consumer experiences that will boost your ROI.
Leaders: Dana Bina and Gosha Khochua
Insight Lab #6: Getting It Right: Four Keys to Making the Most Out of Your Analytics Investment
Data and analytics are some of the most important investments brands are making today. In this Insight Lab, learn about the key factors that you need to consider when planning your future analytics investment, including strategy, design thinking, machine learning and domain expertise.
Leaders: Doug O’Reilly and Andrew Ford