Alberto Lorente

Head of Multicultural Marketing, Sprint

Alberto Lorente

Head of Multicultural Marketing, Sprint

Biography

Alberto Lorente serves as Sprint’s Director for Multicultural Marketing, leading Hispanic multicultural strategy and execution from above the line to digital channels. With more than 20 years of experience, he has launched wireless companies and Internet startups such as Lebara, Skype, KPN or DaWanda, in Germany, UK, Mexico and Spain. He is dedicated to helping increase Sprint’s market share and is committed to mindfully impacting and serving all communities. 

All sessions by Alberto Lorente

Client Case Study: Sprint and M8

09 Apr 2019
3:20 pm - 3:35 pm
Flores Ballroom