As the Group Chief Experience Officer at Tivity Health, Arra Yerganian drives overall brand strategy for Tivity Health, creating a member-driven, comprehensive, differentiated and unified brand voice, while raising brand awareness and familiarity. He is also responsible for the company’s corporate social responsibility strategy.
Yerganian is an award-winning marketing & sales leader and has served as Chief Marketing Officer / Chief Experience Officer for leading companies like Sutter Health, One Medical Group, and the University of Phoenix. He contributes regularly to publications like Ad Age, Forbes, and numerous marketing journals. He is obsessed with creating frictionless and delightful customer and consumer journeys. Providing innovative, market-driven and value-added solutions has been his focus for more than 25 years.
A graduate of Boston University and Harvard Business School’s acclaimed Executive Education Strategic Marketing Management program, Yerganian began his marketing career in 1985 at Procter & Gamble, serving as international market manager for multiple international markets. He later worked as managing director –international, for the Dial Corporation.
Yerganian was recently honored at Lincoln Center, NYC with the CMO Officers Award. Presented by the International CMO Club, this award recognizes top senior marketing executives who demonstrate the ability to develop and enhance corporate branding beyond the marketing department, leading growth across functional areas.
Arra is a 10+ year active volunteer and Board Chair Emeritus of the Silicon Valley American Red Cross, a board member of Rocketship Education, a nationally acclaimed charter school for inner-city children ages 4-11. Arra and Taline, his wife of 20+ years have three children, ages 8, 13, and 17 and live in Silicon Valley.