As Director of eCommerce Marketing at Wolverine World Wide (WWW), across the entire portfolio of brands, Steve Wellman primarily manages the performance focused media, but also supports all brand marketing teams with supporting the goal of building brands. Wellman has worked at Wolverine for six years now and before that worked at a digital marketing agency in West Michigan. He has been on both the agency and client side of digital and performance marketing.
At WWW, Wellman focuses primarily on the acquisition marketing efforts and spans the channels: paid search marketing, search engine optimization, affiliate marketing, display marketing and social advertising. The team works towards growing WWW’s eCommerce businesses and providing a great brand experience through all digital touch points and total site experience.