Client Case Study: Abercrombie & Fitch

31 Mar 2020
2:15 pm - 2:30 pm
Great Hall 5 & 6

Client Case Study: Abercrombie & Fitch

Brands today are trying to get their advertising right when it comes to reaching their targeted set of consumers. With the landscape constantly evolving, it can be hard to understand what customers want and need from a brand.

In this case study, learn how Abercrombie & Fitch has evolved its media culture to include testing and how they have iterated their campaigns against business drivers like M1 data, suppression and more.