Learning from Retailers: How Healthcare Companies Are Shifting Gears

Pernille Bruun-Jensen headshot
31 Mar 2020
1:45 pm - 2:15 pm
Great Hall 5 & 6

Learning from Retailers: How Healthcare Companies Are Shifting Gears

With so many changes happening in the world, it is only natural that every brand in every vertical needs to adapt. That said, understanding the consumer today is more important than ever and using data to showcase that understanding is critical.

Join Pernille Bruun-Jensen, CMO of GoHealth Urgent Care, and Alyssa Alsheimer, SVP, Managing Director at iProspect, as they discuss the need for healthcare companies to act like retailers, the importance of hyper-local marketing and how to tie online to offline data to not only inform decisions but improve communication with consumers.