Building a Digital Organization for Tomorrow

Sam Huston headshot
31 Mar 2020
3:30 pm - 4:00 pm
Great Hall 5 & 6

Building a Digital Organization for Tomorrow

With questions swirling around changes to our ecosystem, many brands are asking themselves what it takes to build a world-class digital organization in today’s environment. Putting people, processes, technology and strategy at the forefront of every plan is more important than ever and truly helps set brands apart. Join Mark Lawson, SVP of Digital Marketing and Sales at Cox Communications, and iProspect for this exciting fireside chat where we’ll discuss the need to tie brand and performance, how to deal with walled gardens and data and privacy, and ways for brands to win in the ongoing talent war.