The Importance of Inclusive Marketing

01 Apr 2020
3:45 pm - 4:15 pm
Great Hall 5 & 6

The Importance of Inclusive Marketing

Consumers today have an abundant amount of choices when it comes to picking a product that works for their everyday needs. With so many options being marketed on a daily basis, people are weighing their decisions heavily on whether or not a product takes into consideration areas of our identity like gender, age, size, skin tone, etc. Join this session to better understand how these brands are ensuring that the creative side of their advertising, as well as the technology powering the efforts and partners that they choose, do not conform to any version of unconscious bias.