Alyssa Alsheimer is a Senior Vice President, Managing Director at iProspect where she provides strategic guidance and leverages media to drive business results for her clients. Over the course of her career, Alyssa has integrated digital innovation with a data and media-focused approach to help clients achieve their goals. Her experience includes developing cross-channel digital strategies for clients across a number of verticals, including retail, food and beverage, travel, B2B, nonprofit and pharmaceutics. She has led global teams to concept, implement and measure initiatives that meet a number of business needs, from building brand awareness to driving conversions and purchase.
Alyssa was named one of PR Week’s People to Watch for her leadership within the digital space. Prior to iProspect, she led teams at Weber Shandwick and Ansira, building practice areas to help clients grow and innovate in the digital space. She holds a degree in Integrated Marketing Communications from Ithaca College.