As Director of Data Science at iProspect, Andrew Ford’s job is two-fold. He is responsible for analyzing holistic campaign performance to ensure client’s campaigns efficiently and effectively meet their goals. He is also responsible for building data products that empower the channel leads to drive better informed decisions on a daily basis. He has worked in Display, PPC, and feeds before taking on a primary analytics role that focuses on cross channel optimization. He has always been interested in marketing analytics as he studied marketing in his undergrad career and statistics in his master’s program and loves innovating at the cross-roads of the two disciplines.