Caitlin is a passionate media professional with 18+ years building muscle within tradition & digital media. She has held multiple roles within Microsoft leading strategy & activation as well as developing and implementing new approaches to managing media, global agencies & evolving research approaches.
As Director of Global Media, Caitlin leads the digital media practice at Microsoft across the portfolio of products. Her team focuses on best practices in digital media, SEM, media technology stack, social strategy, analytics approaches & stewardship. Caitlin authored & built the Digital North Star program for Microsoft which focuses on designing & implementing digital stewardship best practices for privacy, fraud, viewability, collision, clutter & brand safety. Caitlin is also a proud breadwinning mother of two.